Size Guide



Huel Gluten-free v3.0

The new Huel Gluten-free v3.0 is a nutritionally complete meal in powdered form. Just mix with water in the free shaker provided and you’re good to go. Huel Powder contains an ideal balance of protein, carbs, essential fats, fibre, all 26 essential vitamins and minerals, phytonutrients, kombucha, pre- and probiotics.

Coronavirus Service Update

Due to COVID-19 we are currently experiencing difficulties with our shipping service and will be temporarily switching off all orders except those on subscriptions on until further notice.
Just to be clear, this will not affect subscriptions. All subscription orders will be shipped as normal.
It is increasingly difficult to secure flights between the UK and Japan due to the significant decrease of flights and there is also a sudden increase of shipping fee due to this. We are working hard to keep offering the same service as before all the circumstance changes with COVID-19 for existing subscribers.
Keep safe out there!
Team Huel.

Single Purchase Subscribe 10% off
  • Chocolate
    Rich and indulgent chocolate flavour
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  • Vanilla
    Our new and improved natural Vanilla flavour
    - +
  • Banana
    Fresh and natural banana flavour
    - +
  • Berry
    Sweet strawberry, raspberry and blueberry flavour
    - +
  • Coffee
    Real roasted coffee with a hint of vanilla
    - +
  • Mint-Chocolate
    Delicious chocolate with a twist of refreshing mint
    - +
  • Unflavoured & Unsweetened
    Is unflavoured right for me? Unflavoured & Unsweetened Huel Powder isn’t for everyone. The taste is very earthy, and most people prefer the taste of our flavoured versions. Vanilla is the best choice if you would like a neutral flavour to add your own flavours to.
    - +

Find your flavour

2-3g samples of the most popular flavour boosts Huel make, so you can try before you buy a full pouch.

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Please note that due to current circumstances, deliveries are subject to a JPY 950 fee.

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Fast food. Not Junk Food.

Nutritious food is vital for a happy, healthy life, but we are all leading increasingly busy lives. So what we need is a meal that is both nutritionally complete and convenient. Huel Powder is all this and much more.

Complete nutrition

Carbs, fats, protein, fibre, 26 essential vitamins & minerals.


Sustainable vegan ingredients. Zero animal products.


A complete meal in seconds. No prep, no cooking.


From only ¥246 per meal Subscribe and save 10%.

What goes in Huel Powder

And much more...

Zero animal products
1 year shelf life
Omega 3 and 6
MCTs from coconut
Low salt
Vegan vitamin D2 and D3
Natural vitamin C (Acerola Cherries)
Low GI

A balance of macronutrients, vitamins and minerals to give your body all it needs to thrive.

A 400kcal meal of Huel Powder contains a balanced macro split of 37:30:30:3 (carbohydrates, protein, fat, fibre) and all the 26 essential vitamins and minerals your body needs to thrive.

View full nutritional information
100% Nutrition
Carbohydrate 38g
Protein 29g
Fat 13g
Fibre 7g
Vitamins & Minerals 3g

100% natural flavours and improved texture. Our best Huel Powder yet.

All the flavours in Huel Powder v3.0 come from 100% natural sources, and they taste better than ever. We also tweaked the main ingredients to give you a smoother, easier to mix Huel.

Of course, nutrition always comes first at Huel, so you won’t be compromising on that. Huel Powder is still 100% vegan, low-sugar (under 1%), and low in salt.

Sustainable ingredients. Oats, rice, peas, coconut, flaxseed, sunflower.

Huel Powder is made using ultra fine oats, pea and brown rice protein, MCTs from coconut, sunflower seeds and flaxseed.

We add a unique blend of vitamins and minerals including acerola cherry and kombucha as natural sources of vitamin C and B.

Minimum environmental impact. 100% vegan. Zero food waste.

Huel Powder has a naturally long shelf life of 12 months to reduce food waste, it uses minimum packaging, and just like all Huel products it is 100% vegan and uses zero animal products.

100+ million meals sold in 100+ countries.
Lots of happy Hueligans.

We've already sold over 100 million meals' worth of Huel. Find out below what our Huelers say, and try it for yourself.

美幸 古田












Miho Shimada



前夜にブレンダーで撹拌しておいたHuelを2個用意し、出勤します。 昼と夜に食事替わりに頂いてます。 簡単で、栄養があり、まあまあ腹持ちもよく、コストパフォーマンスもよく、助かってます。 バナナフレーバー最高です!

Any questions we haven't answered?

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How do I use Huel Powder?

Huel Powder is super easy to use. Simply add Huel Powder, along with water to your shaker, and shake!

Take a look at our How to Use guide to see our steps on making the perfect Huel. Once you’ve found your favourite combination, you can get creative with flavours. Why not try our range of delicious Flavour Boosts, or have a look at some yummy Huel hacks and recipes we’ve created.

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What is new in Huel Powder v3.0?

We continually innovate to bring our Hueligans the best products we can. In Huel Powder v3.0 we have made some great improvements. Some of the oats have been replaced with tapioca starch to give a smoother texture, we have improved the taste as well as using all-natural flavours, and have added kombucha, kelp, and acerola cherries as natural vitamin and mineral sources.

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What does Huel Powder taste like?

Our product development team work hard to keep improving the formula, taste, and Huel experience for our Hueligans. Huel Powder v3.0 is made with all-natural, more indulgent flavours.

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What are the ingredients of Huel Powder?

Huel Powder is made using ultra fine oats (gluten-free oats are used for our Gluten-free range), tapioca starch, pea and brown rice protein, MCTs from coconut, sunflower oil powder, and flaxseed. We add a unique blend of essential vitamins and minerals, including kombucha and acerola cherries.

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Why we added kelp

Kelp is a form of brown algae seaweed which grows in underwater ‘forests’ in shallow oceans. It's rich in the essential mineral iodine, which is essential for thyroid health, and hence the regulation of metabolism and proper bone and brain development. Previously, we used potassium iodide to provide the optimal level, now all the iodine is provided by natural kelp.

Why we added a "may contain" message

We have put the statement “Product contains Kelp, which may have come into contact with crustacean, shellfish, and fish” because it’s a legal requirement due to how kelp is harvested. But we have tested our kelp multiple times and each test has come back so small that the testing equipment can’t measure it. However, because they are allergens we want to be extra cautious.

Is Huel still vegan? Yes!

Huel is still absolutely vegan! As kelp is harvested underwater, we have to add a "may contain" message. The Vegan Society state "The Vegan Society is not against foods labelled as vegan also carrying a ‘may contain’ warning about animal allergens". Don't worry, there are no animal products in any of our product range.

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Do I get a free t-shirt?

If you are a new customer, you will receive a free T-shirt if your order contains 2x bags of Huel Powder (you will also receive a free shaker and scoop with your first order of Huel Powder), or 2 boxes of Huel Ready-to-drink.

Once you are ready to order, just click ‘add free t-shirt’ in your basket and choose the gender, size, and colour.

For more information see our terms and conditions.

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Where is Huel Powder made?

Huel Powder is made at our state-of-the-art facility in the UK. It’s produced in accordance with rigorous food production regulations.

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What is the shelf life of Huel Powder?

The shelf life of Huel Powder is 12 months if your pouch is unopened and stored in a dry, cool environment, away from direct sunlight. Don’t worry about keeping track, there is a best before date printed on the pouch.

It’s 6 months if your pouch is open. Just reseal and store in dry, cool environment, away from direct sunlight and it’ll keep for half a year.

Once you’ve prepared your Huel, keep it refrigerated for 24 hours. You can save more time and make up your breakfast the night before, plus it tastes great cold.

If you’re on the go and don’t have a fridge handy, providing the temperature is cool, your prepared Huel can stay fresh for a few hours.

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Is the packaging of Huel Powder recyclable?

The pouches of Huel Powder are sadly not recyclable, currently. They are made of a composite of plastic outer layer for strength and to ensure they are waterproof, and an inner layer of foil to block light and stop the micronutrients degrading.

We could make the pouches recyclable tomorrow, from biodegradable material. However, the compromise is that they will be weaker, will start to break down in the presence of moisture and will not block all the light. These means that the shelf life of Huel Powder will need to be reduced, and there will be significant increase in product being spoiled due to water damage and general wear and tear. Therefore, we think overall using the current stronger, light blocking non-recyclable pouches actually creates less waste overall.

Despite this fact, the amount of waste that Huel packaging creates is frankly minimal compared to the packaging involved in most shop-bought food. This picture shows the amount of Huel Powder and packaging for 96 years of Huel Powder.

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