Huel Powder v1.0
Our first version of Huel Powder was released in 1 flavour, Vanilla (now Original), back on 17th June 2015. Since then, our product development team have been hard at work to keep improving the formula, taste, and Huel experience for our Huelers.
Huel Powder v1.1
Huel Powder v1.1 was announced on 7th September 2015, and released shortly after. We didn't include many changes from the original formula, but we did change the source of some of the ingredients. The nutritional information and formula was tweaked very slightly to better reflect these changes.
We released a new product on 12th October 2015, Huel Powder Unflavoured & Unsweetened. Almost identical to Huel Powder Vanilla (now Original), the only difference was that Unflavoured & Unsweetened contained no flavour or sweeteners. Huelers could now add their own flavours, with the option of avoiding sweeteners altogether.
Huel Powder v1.2
Huel Powder v1.2 was launched in November 2015. This version only included 1 change, but it was an important one. After extensive customer feedback suggested that some Huelers would prefer a less sweet taste, the sweetness of Huel Powder Vanilla (now Original) was dropped from 12.5%, to 3%.
Huel Gluten-free v1.2
On 22nd April 2016, Huel Gluten-free was released on a trial basis. This new version was exactly the same as Huel Powder, but the oats were grown and processed in a gluten-free environment. Though initially just a trial, on 24th June 2016, it was announced that Huel Gluten-free would become a permanent feature.
Huel Powder v2.0
Huel Powder v2.0 was launched on 22nd July 2016. Our largest change to date, although the main ingredients remained unchanged, the amount of each of them was tweaked. The improvements included:
Read our Huel v2.0 - The Principal Changes article.
Huel Powder v2.1
Huel Powder v2.1 was launched on 1st November 2016. As before, the main ingredients remained unchanged. Instead, the improvements were:
Read our Huel v2.1 - The Principal Changes article.
On 15th February 2017, we announced the inclusion of a finer grade of flaxseed to Huel Powder. This didn't change the nutritional profile, but it did mean the particle size of the flaxseed in Huel Powder was made smaller in line with customer feedback.
Huel Powder v2.2
Huel Powder v2.2 was launched on 28th April 2017. Again, the 6 main ingredients (oats, rice, pea, flaxseed, sunflower, and coconut) remain unchanged. Instead, the improvements focused on the vitamin and mineral blend, and gums, and included:
On 25th September 2017, we slightly changed Huel Powder v2.2. We removed calcium citrate as a source of additional calcium, which was replaced with calcium carbonate to help improve the consistency of Huel Powder.
Read our Huel v2.2 - The Principal Changes article.
Huel Powder v2.3
Huel Powder v2.3 was launched on 27th December 2017. The main ingredients remained unchanged, but we made a number of nutritional improvements:
With this launch came the new Vanilla flavour. The original Huel Powder Vanilla was renamed to Huel Powder Original.
Read our Huel v2.3 - The Principal Changes article.
On 3rd April 2018, we launched a new flavour of our Huel Powder and Gluten-free - Coffee, containing real roasted coffee with a hint of vanilla flavour.
On 19th June 2018, we launched Huel Power and Gluten-free Berry - with the taste of sweet strawberry, raspberry, and blueberry.
Then, on 18th December 2018, we launched Huel Powder and Gluten-free Mint Chocolate - a delicious chocolate flavour with a twist of refreshing mint.
Huel Ready-to-drink v1.0
Due to continual requests since we launched Huel Powder to have a premixed version, we launched Huel Ready-to-drink on 27th December 2018 in 2 flavours - Vanilla and Berry. Each 500ml bottle contains 400kcal and at least 20% of the Nutrient Reference Values of all vitamins and minerals as well as being high in protein, low in sugar and salt, a source of fibre, and includes phytonutrients. We also paid careful consideration to our bottle and had our own unique design that is widely recyclable and made from 25% recycled plastic.
On 27th October 2015 we launched our Flavour Boosts. These came in 4 flavours; Strawberry, Toffee, Rhubarb & Custard, and Mocha, and could be added to Huel Powder to give Huelers variety of flavour. The Flavour Boosts, whilst still being vegan, also contained no sucralose, instead using the natural plant based sweetener stevia.
We launched 3 more flavours on 17th February 2016, including Chocolate, Banana, and Pineapple & Coconut.
We launched 2 more flavours on 8th December 2016, including Cacao, and Matcha Tea.
On 12th May 2017, we launched a Taster Pack of 2-3g samples of our most popular Flavour Boosts, giving Huelers the chance to try before buying a full pouch.
In December 2017, we launched our Caramel flavour.
In February 2018, we launched our Mint Chocolate flavour.
Then, in July 2018, we launched our new and improved Strawberry and Caramel flavours.
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