What’s new for Huel Japan?

There are a lot of exciting changes happening and we appreciate you might have some questions. The sections below should have all the answers, but if there’s anything we haven’t explored, please get in touch.

Improved Powder recipes
Delivery changes
Detailed pricing overview
What happens if you have a subscription
Ingredients
Nutritional information

Improved Powder recipes

The new Huel Powder v3.1J and Black Edition v1.1J have been especially formulated for Japan. We’ve made a few changes to improve the taste, consistency and range of flavours, so now you can enjoy our best Huel ever.

We've replaced some of the flaxseed with coconut milk powder in both Huel Powder and Black Edition to improve the texture and nutrition - they are now smoother than ever!
Colours have been removed from Huel Powder and Black Edition.
Huel Powder has a new pouch size of 1.62kg, with a new serve size of 95g.
Huel Black Edition has a new pouch size of 1.5kg, with a new serve size of 88g.
Click here for the full list of ingredients and nutritional profile.

We're also super excited to tell you that along with these changes, we're launching a number of brand new delicious flavours, which you’ll be able to enjoy really soon.

Delivery changes

We know it was frustrating that our orders used to take a while to arrive at your door. That’s why we’ve opened a brand new distribution centre in Japan. This means your Huel will be with you in just 1-2 business days, so you spend less time waiting for that delicious Huel goodness.

And that’s not all! We’re happy to be able to continue offering FREE shipping for orders over 7,365 ¥. For orders under this amount, the new shipping fee will be dropped to 1,000 ¥, and 1,200 ¥ for Minami-kyushu, Kita-kyushu, Hokkaido, and Okinawa.

Price change

Our new Japanese recipes use the best ingredients that we can find. At Huel, we will never compromise on the quality of our products, or on our mission to make it easy to eat well while protecting the planet. Since Huel launched in Japan, nearly three years ago, we have never put up our prices.

But the global economic situation, which has driven up the cost of ingredients and made shipping significantly more expensive, means that the price of your Huel will be increasing slightly. A Huel Powder subscription will increase from 9,000 ¥ to 10,000 ¥ for 2 bags and a Huel Black Edition subscription will increase from 9,750 ¥ to 11,100 ¥ for 2 bags.

We have always reinvested as much as we could in our product and services to ultimately be able to give you, our lovely Hueligans, the absolute best.

In the last 3 years we have:

Introduced Huel Black Edition globally
Improved our Huel Powder, bringing v3.0 globally
Grown from around 70 employees to over 200, heavily focusing on nutrition, product development, quality and global customer experience (now our biggest team by far)
Launched Build your own Bundle, giving our Hueligans the flexibility to choose their own mix of products
Invested in better ingredients and stricter quality procedures
Cut our delivery times by over 50% globally
Invested further in improving sustainability and reducing carbon footprint
Worked on a custom recipe developed specifically with our Japanese customers in mind
Opened a logistics centre in Japan, to offer quicker delivery times and better services to our Japanese customers

Those are achievements we are incredibly proud of, but we don’t want to stop here. We are constantly looking at how we can on improving to bring you incredible products and an even better Huel experience.

Detailed pricing overview

The prices reported below are referring to the subscription, which are 10% lower than the single purchase prices.

Huel Powder

Number of bags	v3.1J (¥)	v3.0 (¥)
2	10,000	9,000
3	14,310	12,810
4	18,360	16,360
5	22,050	19,550
6	25,380	22,380
7	28,350	24,850
8	30,960	26,960
9	34,560	30,060
10	38,100	33,100
11	41,580	36,080
12	45,000	39,000
13	48,360	41,860
14	51,660	44,660
15	54,900	47,400
16	58,080	50,080

Huel Black Edition

Number of bags	v3.1J (¥)	v3.0 (¥)
2	11,100	9,750
3	15,900	13,875
4	20,400	17,700
5	24,500	21,125
6	28,200	24,150
7	31,500	26,775
8	34,400	29,000
9	38,340	32,265
10	42,200	35,450
11	45,980	38,555
12	49,680	41,580
13	53,300	44,525
14	56,840	47,390
15	60,300	50,175
16	63,680	52,880

What happens if you have a subscription?

If you are currently subscribed to Huel Powder and/or Huel Black Edition this will be charged following the new pricing outlined above, minus any discount you may have applied (e.g. Referral Discount).

This will happen automatically and you shouldn't need to do anything to confirm this, unless your bank decides to re-authenticate your card in which case you will be notified by them via text or email (depending on your communication settings between you and your bank).

We understand that you may not want to keep receiving your Huel based on this new price. We are very sorry if this is the case, but if you do decide to leave us, please follow the simple steps below:

Go to https://jp.huel.com/account
Log in (if you aren't already logged in)
Click “Edit” on the subscription you want to cancel
Click “Cancel subscription”
Select a cancellation reason
Click “Cancel subscription”

And that's it. Of course if you have any questions or require any support with this, please contact us and we will be happy to help.

Ingredients

Vanilla v1.1J

Pea protein, Sunflower oil powder, Flaxseed oil powder, Coconut milk powder, Brown rice protein, Tapioca starch, Coconut sugar, Soluble dietary fibre, Green tea extract, Kelp powder, Natto extract/ Flavouring, Citric acid K, Stabiliser (xanthan gum), K chloride, Carbonated K, Soluble dietary fibre, Green tea extract, Kelp powder, Bacillus subtilis natto extract/flavour, K citrate, Stabiliser (xanthan gum), K chloride, Ca carbonate, Sweetener (stevia extract), V C, Marigold colour, V.A, niacin, V.D, Ca pantothenate, V.B6, V.B2, V.B1, V.B12, Folic acid.

The seaweed used in this product has been taken from waters inhabited by shrimps and crabs.