New to Huel?

Welcome on board! It’s always a pleasure to welcome a brand new Hueligan.

We might not know each other well yet, but we probably share some similar values. A pioneering spirit, a passion for sustainability or a simple belief that convenient, nutritionally complete food should be simple and affordable.

A word from our founder

Thank you for being part of the Huel community.

We hope that you’re happy with your order. However, if you have any thoughts or questions, please don’t hesitate contact our customer experience team at, or message us on any of our social channels.

Thanks again for choosing Huel!

Julian Hearn – Founder & CMO of Huel

Preparing a Huel Powder meal

Our other products need less explaining, so if you've only ordered Huel Ready-to-drink feel free to skip this part!

Follow these simple steps to start off on the right foot:

Add 400ml cold water to your shaker then:
Add 3 scoops of Huel
Add 3 ice cubes (optional)
Shake hard for 10 seconds
Top up via the spout with another 200ml of water

 Once you’re happy, get creative! Our top tips:

  • Add ice cubes, or even try chilling overnight
  • Too thick? Add more water
  • Too thin? Use less next time
  • Customise your flavour with our Flavour Boosts
  • Try milk instead of water for a creamier end result

Refer your friends and receive a discount

If you enjoy Huel as much as we hope you will, chances are you’ll want to share the love and introduce your friends to Huel.

With our Refer a Friend programme, you earn a ¥2000 discount for every person you refer. The friend you introduce will also get ¥2000 off their first order - everyone’s a winner!

Check out our Refer a Friend Guide to learn more.

Subscribe and save

If you want to receive your Huel straight to your doorstep without having to reorder each time, why not create a subscription? Plus, you will save 10% on the cost of your order!

It’s easy to add and remove products in your subscription, change the flavours and frequency of your orders, or pause and cancel your subscription at any time through your account.

Have a look at our Huel Subscription Guide to learn how to set up your own.

Still want to learn more?

Check out our online Guides and Articles that cover a range of topics, from nutritional information and tips, to delicious recipes, and everything in between.

You can also check out our in-depth information booklets for both Huel Powder and Huel Ready-to-drink in PDF format.

Please log in to your store account

To share with your friends, log in is required so that we can verify your identity and reward you for successful referrals.

Log in to your account If you don't have a store account, you can create on here

全世界100カ国以上で3億食突破! #ヒュエルで投稿してHueliganとつながりましょう。

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