Huel Powder v3.0 - product changes

What’s new in Huel Powder v3.0

The new Huel Powder v3.0 is the biggest single change we’ve ever made to Huel Powder. We invested heavily in better ingredients to bring you a product we hope you will love as much as we do, with the best nutritional profile ever.

Please see a quick summary of the main changes below:

Improved texture - thanks to new ingredients (tapioca and sunflower lecithin) Huel Powder is smoother than ever.
Improved all-natural flavours - all Huel Powder flavours now come from natural ingredients, and have an improved taste profile.
Pre and probiotics - we added probiotics (“good bacteria”) to the natural prebiotic profile coming from the fibre content in Huel Powder.
Natural vitamin C - in a push to increase natural sources of our micronutrients, the vitamin C in Huel Powder now comes from Acerola Cherries.
Kelp - similar to the above, now the iodine content of Huel Powder comes from kelp.
Kombucha - again, a natural source of B vitamins.

Click here for the full list of ingredients and nutritional profile.

Serving suggestions

We are updating our serving suggestions from 500kcal to 400kcal per meal. There is a very simple explanation for this, and we think it’s been a long time coming.

Over time we have been trying to bring our product offerings in line. This enables us to provide more consistent nutritional information as well as serving suggestions. Our Ready-to-drink bottles contain 400kcal (a light meal).

Until now we considered a serving of Huel Powder to be 500kcal, but that meant it was not in line with the closest comparable product, our Ready-to-drink, so with v3.0 a meal of Huel Powder is 400kcal.

We are also updating our scoop from 38g to 50g - this means a 400kcal meal of Huel Powder now equals to a nice round 2 scoops (100g).

For more details, please see the table below:

Number of scoops	Weight (grams)	Calories
1	50	200kcal
2	100	400kcal
3	150	600kcal
4	200	800kcal

And that's it. Of course if you have any questions or require any support with this, please contact us and we will be happy to help.

Why we added kelp

Kelp is a form of brown algae seaweed which grows in underwater ‘forests’ in shallow oceans. It's rich in the essential mineral iodine, which is essential for thyroid health, and hence the regulation of metabolism and proper bone and brain development. Previously, we used potassium iodide to provide the optimal level, now all the iodine is provided by natural kelp.

Why we added a "may contain" message

We have put the statement “Shrimp and Crab (from Kelp)” because it’s a legal requirement due to how kelp is harvested. But we have tested our kelp multiple times and each test has come back so small that the testing equipment can’t measure it. However, because they are allergens we want to be extra cautious.

Is Huel still vegan? Yes!

Huel is still absolutely vegan! As kelp is harvested underwater, we have to add a "may contain" message. The Vegan Society state "The Vegan Society is not against foods labelled as vegan also carrying a ‘may contain’ warning about animal allergens". Don't worry, there are no animal products in any of our product range.

Ingredients

Vanilla v3.0

Oats (including wheat), Pea Protein, Ground Flaxseed, Brown Rice Protein, Tapioca Starch, Natural Vanilla Flavouring, Sunflower Oil Powder, Micronutrient Blend*, Medium-Chain Triglyceride Powder (from Coconut), Stabiliser: Xanthan Gum, Acerola Cherry Powder, Emulsifier: Sunflower Lecithin, Kombucha Tea Powder, Sweetener: Sucralose, Kelp, Bacillus Coagulans.

*Potassium Citrate, Potassium Chloride, Corn Starch, Calcium Carbonate, Niacin (as Nicotinamide), Vitamin E (as D-Alpha Tocopheryl Acetate), Lutein, Lycopene, Pantothenic Acid (as Calcium-D-Pantothenate), Vitamin B6 (as Pyridoxine Hydrochloride), Riboflavin, Vitamin A (as Retinyl Acetate), Zeaxanthin, Vitamin K2 (as Menaquinone-7), L-Methylfolate, Thiamin Mononitrate, Vitamin D2 (as Ergocalciferol), Plant-Derived Vitamin D3 (as Cholecalciferol), Vitamin B12 (as Cyanocobalamin).